SEO stands for Search Engine Optimisation. Essentially, it's the wizardry behind ensuring your website shows up on Google when people search for something related to your business. It's like making sure your shop is on the main street where everyone can see it, rather than hidden down an alley.

Effective marketing is like having a prominent billboard in the heart of the city, directing people to your shop. Through various strategies, such as SEO, social media campaigns, and content marketing, it brings attention to your online space, compelling people to stop by and explore.

In the bustling realm of business, terms like "branding" and "marketing" are often used interchangeably, yet they represent distinct, crucial aspects of a company's strategy. Understanding the fundamental disparities between these two elements is vital for any business aiming to thrive in today's competitive landscape.

If you just sell on social media you don’t own your content. At any time, you could lose everything – i.e., if the platform shuts down or changes its rules.